TCL is taking over Sony’s TV business
After signing a nonbinding agreement in January to spin off its TV business, today Sony officially announced that TCL will pay approximately 75.4 billion yen (over $473 million) for a 51 percent stake in a new joint venture called Bravia Inc., with Sony holding the remaining 49 percent.
Bravia Inc., which will be headquartered in Sony's Osaki office in Tokyo, is expected to begin operations in April 2027. When they announced the joint venture, the companies said the TVs it sells will have both Sony and Bravia branding, "while utilizing TCL's advanced display technology, global scale advantages, industrial footprint, end-to-end cost efficie …